Revenue
$2.4M
???? +12.5%
Users
8.2K
???? +8.3%
Conversion
4.2%
???? +3.1%
Session Avg
5.4m
???? -2.1%
Revenue Trend
Analysis Methods
Data Pipeline
Raw Data
→
ETL
→
Warehouse
→
Analytics
Cleaning
Transform
Validate
Insights
Multi-Metric Analysis
Metrics vs Target
Skills Matrix
Engagement vs Retention
Conversion Funnel
Cohort Retention
| Cohort | W1 | W2 | W3 | W4 | W5 | W6 | W7 | W8 |
|---|
A/B Test Results
Control (A)
Conversion
3.2%
Uplift
0%
Sample
5.0K
Variant (B)
Conversion
4.8%
Uplift
+50%
Sample
5.0K
Analytics Types
Descriptive
What happened?
Diagnostic
Why happened?
Predictive
What will happen?
Prescriptive
What to do?
Key Metrics & KPIs
CAC
Marketing Spend / New Customers
LTV
Avg Revenue per User × Lifespan
ROI
(Gain – Cost) / Cost × 100
ROAS
Revenue / Ad Spend
Data Pipeline
Raw Data
→
ETL
→
Warehouse
→
Analytics