Master Data Analytics
Complete course from fundamentals to advanced with 150+ interactive visualizations
12
Modules
150+
Graphs
60+
Examples
∞
Growth
◆ Module 1: Foundations
Analytics Basics
Core concepts explained
- Definition and scope of analytics
- Types: Descriptive, Predictive, Prescriptive
- Analytics workflow pipeline
- Career opportunities
- Essential tools overview
- Industry best practices
Data Types
Understanding structures
- Quantitative vs Qualitative
- Continuous & Discrete
- Categorical variables
- Data scales (NOIR)
- Real-world examples
- Type selection
Data Sources
Collection methods
- Primary vs Secondary sources
- Databases & data warehouses
- APIs & web scraping
- Data quality & validation
- Ethical considerations
- Best practices
🎯 Data Analytics Pipeline
The Analytics Cycle:
📊 Descriptive
“What happened?” Analyzing historical data to understand patterns and trends
🔮 Predictive
“What will happen?” Using models to forecast future outcomes
💡 Prescriptive
“What should we do?” Recommending optimal actions to achieve goals
📊 Data Types & Characteristics
| Type | Measurement | Examples | Analysis |
|---|---|---|---|
| Continuous | Infinite values | Height, Temperature | Distribution analysis |
| Discrete | Whole numbers | Count, Score | Frequency tables |
| Nominal | Categories (unordered) | Color, Gender | Chi-square test |
| Ordinal | Categories (ordered) | Rating, Rank | Median, Mode |
◆ Module 2: Statistics Fundamentals
📐 Descriptive Statistics Overview
📍 Center Measures
Mean: Average | Median: Middle | Mode: Most frequent
📊 Spread Measures
Range: Max-Min | Variance: Avg squared deviation | Std Dev: √variance
📈 Shape Measures
Skewness: Asymmetry | Kurtosis: Tail heaviness | Quartiles: Divisions
# Python Descriptive Statistics
import pandas as pd
data = [23, 45, 67, 89, 12, 34, 56, 78, 90, 11]
df = pd.Series(data)
print(f"Mean: {df.mean():.2f}") # 50.50
print(f"Median: {df.median():.2f}") # 49.50
print(f"Std Dev: {df.std():.2f}") # 28.71
print(f"Min: {df.min()}") # 11
print(f"Max: {df.max()}") # 90
# Complete summary
print(df.describe())
🎲 Probability Distributions
| Distribution | Purpose | Use Case | Examples |
|---|---|---|---|
| Normal | Most common natural distribution | Heights, weights, test scores | IQ scores, measurement errors |
| Binomial | Fixed binary trials | Pass/Fail, Yes/No outcomes | Coin flips, success rate |
| Poisson | Events in time/space | Count data over period | Customer arrivals, defects |
| Exponential | Time between events | Waiting times | Server response time, call duration |
◆ Module 3: Data Visualization
📊 Visualization Types & Applications
🎨 Visualization Best Practices
- Clear, descriptive titles that explain what the data shows
- Labeled axes and legends with clear units and explanations
- Meaningful color usage for data encoding, not decoration
- Remove clutter – eliminate non-essential elements
- Maintain data integrity – never distort with axis tricks
- Include context – benchmarks, comparisons, historical data
- Design for audience – match complexity to viewer expertise
- Test for accessibility – colorblind-friendly palettes
◆ Module 4: Data Cleaning
🧹 Data Quality Issues & Solutions
# Python Data Cleaning Example
import pandas as pd
import numpy as np
df = pd.read_csv('raw_data.csv')
# 1. Inspect
print(df.isnull().sum()) # Find missing values
print(df.duplicated().sum()) # Find duplicates
# 2. Clean
df = df.dropna() # Remove nulls
df = df.drop_duplicates() # Remove duplicates
df['price'] = pd.to_numeric(df['price'], errors='coerce')
# 3. Handle Outliers (IQR method)
Q1 = df['price'].quantile(0.25)
Q3 = df['price'].quantile(0.75)
IQR = Q3 - Q1
df = df[(df['price'] >= Q1 - 1.5*IQR) &
(df['price'] <= Q3 + 1.5*IQR)]
# 4. Standardize
df['date'] = pd.to_datetime(df['date'])
df['category'] = df['category'].str.lower().str.strip()
# 5. Save
df.to_csv('cleaned_data.csv', index=False)
◆ Module 5: SQL Mastery
🗄️ SQL Query Performance
-- SQL Basic Query
SELECT customer_id, SUM(amount) as total
FROM orders
WHERE order_date >= '2024-01-01'
GROUP BY customer_id
HAVING SUM(amount) > 1000
ORDER BY total DESC;
-- INNER JOIN
SELECT c.name, o.order_id, o.amount
FROM customers c
INNER JOIN orders o ON c.id = o.customer_id
WHERE o.amount > 500;
-- Window Function
SELECT
customer_id,
order_amount,
ROW_NUMBER() OVER (ORDER BY order_amount DESC) as rank
FROM orders;
◆ Modules 6-9: Advanced Topics
Advanced Analytics
Regression, classification, clustering
- Linear & Multiple Regression
- Logistic Regression (Binary Classification)
- Decision Trees & Random Forests
- K-Means & Hierarchical Clustering
- Model Evaluation Metrics
- Cross-validation Techniques
BI & Dashboards
Business intelligence design
- Dashboard Design Principles
- KPI Selection & Tracking
- Tableau & Power BI Fundamentals
- Interactive Dashboard Creation
- Drill-down & Filtering
- Real-time Data Visualization
Real Projects
Hands-on analytics projects
- Sales Analytics Dashboard
- Customer Segmentation Analysis
- Churn Prediction Model
- Market Basket Analysis
- Time Series Forecasting
- Sentiment Analysis Project
🛠️ Analytics Technology Stack
| Category | Tools | Use Case | Learning Level |
|---|---|---|---|
| Programming | Python, R, SQL | Data analysis & modeling | Beginner |
| Databases | PostgreSQL, MySQL, MongoDB | Data storage & retrieval | Intermediate |
| Visualization | Tableau, Power BI, Looker | Interactive dashboards | Intermediate |
| Cloud Platforms | AWS, GCP, Azure | Scalable analytics | Advanced |
| Big Data | Spark, Hadoop, Kafka | Large datasets | Advanced |
✨ Your Analytics Journey
Skills Mastered
- Data fundamentals & types
- Statistical analysis
- Data visualization
- Data cleaning & prep
- SQL querying
- Regression & classification
- BI dashboards
- Real-world projects
Next Steps
- Practice with Kaggle datasets
- Build portfolio projects
- Master Python/R libraries
- Learn cloud platforms
- Develop communication skills
- Pursue certifications
- Join analytics communities
- Stay updated with trends
Resources
- Kaggle - Datasets & competitions
- DataCamp - Interactive courses
- Stack Overflow - Solutions
- GitHub - Code repository
- Medium - Industry insights
- LinkedIn - Networking
- YouTube - Tutorials
- Coursera - Advanced courses
Ready to Become a Data Analyst?
Master analytics through comprehensive learning and hands-on practice